Thursday, November 11, 2010

Fluctuations in Sales; Sending Out Review Copies

I don't really have a good understanding of what causes sales of the Panasonic Lumix LX5 book to fluctuate. Over the past few days the PDF version of the book was selling well through my web site, but today, for some reason, only 5 copies have sold during the whole day. I did reduce my Google AdWords account spending limit, but I wouldn't have thought that sales would drop that sharply. Sales are not that great for the paperback through, either. I did get one more positive review on Amazon today, from someone who reviewed a draft, and to whom I sent the final PDF when it was released. I'm hoping to get a few more good reviews over the next few weeks.

One good thing is that it looks as if the book is getting closer to being listed as available at Actually, today it is listed as available, because a third-party seller is selling it. The problem is, for some reason, they have set the price at more than 1,000 pounds. I know that sellers sometimes put outrageous prices on books, apparently just to have listings, but it doesn't make sense to me. Anyway, I hope the LX5 book will be listed for sale in the UK direct by Amazon within a day or two.

Tomorrow when the Post Office re-opens after today's Veterans' Day holiday, I will mail review copies of the book to several places -- Midwest Book Review, What Digital Camera magazine, and ePhotozine, which reviewed my Leica D-Lux 4 book last year. I'll also be mailing out copies of the book to several other people who reviewed a draft for me.

That's it for today. I hope today was just a slow day for no particular reason, and that sales will pick up again in the near future.

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