Sunday, December 6, 2009

Printer Woes; Testing the Waters with New Price

Last night Clenise was up until about 2:30 in the morning trying to get the toner cartridges working properly. Yesterday we received our first shipment of bottles of toner to refill the cartridges with -- our latest attempt to address the problem of the excessive cost of color toner for the Brother printers. She has figured out various techniques and tricks for how to empty out the old toner and add the new toner, and reset the cartridges. All seemed to be working earlier in the evening, but then a clicking sound started up in one of the cartridges. Right now she's still trying to diagnose that problem, so we haven't been able to print anything all day today.

On the sales front, yesterday I finished the procedures for re-listing the books with the new prices. The color version of the D-Lux 4 book is now listed at $26.95 on Amazon Marketplace and on my web site, The black-and-white version is listed on Amazon and my web site also, at $19.95. For some reason, I haven't been able to find the black-and-white version through a search on Amazon, although it is listed in my inventory on Amazon Marketplace. If it doesn't show up within about another day, I'll have to contact Amazon to see if they can fix this issue. Ideally, the two versions of the book should be linked, so potential buyers browsing on Amazon can see both and decide which they want.

I have been somewhat surprised that no one has yet bought the black-and-white version of the book. I have sold several -- maybe about 4 or 5 so far, of the color copies at the new price of $26.95. I have heard quite different opinions from various people about color versus black-and-white. Some say it should not make a big difference, but others, including one commenter on this blog, said it would be a shame to do away with the color edition. So this will be an experiment. My plan was to start selling the book through Lightning Source for $19.95 in a black-and-white edition, having the books printed on demand by that company. But if it turns out that none of the black-and-white versions sell, I may rethink that strategy and sign up with another company to print the books in color to be sold at a higher price -- at least $26.95, and possibly $27.9 -- to leave a margin for some profit and start to recover the expenses of this project.

No comments:

Post a Comment