Monday, November 16, 2009

Building Up Inventory

As of now we have finally built up an inventory of books, so we won't have to scramble to fill whatever orders come in. I still can't quite figure out how the Amazon system works; the book is still listed as out of stock on their site, though I have shipped them successive orders of 2, 23, 27, and 5 books. I wonder why they haven't ordered more. But it's better for me to sell books to individuals, so I'm not complaining.

Today the book was listed on the site of, the web store that I contacted last week. I'll be interested to see how many books they sell. I'm still getting orders from individuals through eBay, Amazon Marketplace, and the web site. Quite a few of them come from the UK.

Today I was contacted by a second buyer who needed the book quickly so he can read it on the airplane on a trip he's taking this Friday. I sent it first thing this morning, and it should get there in plenty of time.

I also had my first customer with a problem; his book was damaged, apparently in shipping. I ship them in sturdy cardboard folding mailers; he said it looked as if the Postal Service had gotten it caught in a machine or something. His replacement book will be in the mail first thing tomorrow morning.

I contacted the photography blog at to ask if they would review the book; I got an e-mail back from Mark Goldstein with a link to a news article about the book that he posted upon receiving my message. That was a great response. I need to find more good photography-oriented sites that might be willing to mention the book.

Also, the administrator of has started up a contest for a giveaway of a copy of the book; he has been terrifically supportive of the book. The contest has already generated a good string of comments.

I got a message from Google AdWords today suggesting I would get better results from my ads if increased my budget to $30.00 per day. Well, I guess that is something they would suggest! I decided to give it a try, though, probably just for today. So far today I have had seven individual book orders, which is pretty good. I'll go back to $10.00 a day for Google AdWords tomorrow, and see how much difference it makes.

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